Company News, New Products

James Charles Launches Vegan, Cruelty-Free Beauty Brand ‘Painted’

The first phase of products includes Create Paint, Painted Detail Brushes and an oversized Painted Sponge.

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By: Lianna Albrizio

Associate Editor

James Charles, an American beauty influencer and makeup artist with 23.9 million YouTube subscribers, 21.4 million Instagram followers, and 38 million TikTok followers, has released Painted—a vegan, cruelty-free beauty brand with a focus on affordability.   “After almost four years in the making, I’m so excited to bring you my makeup brand: Painted,” said Charles. “My goal with Painted is to inspire people to be artists whether they’ve been doing makeup for five minutes or five years. Wi...

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